Course Content
Lessons
Status
4
Chapter Three – Digital Marketing
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Digital Marketing
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Digital media goals
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Digital media target audience
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Images
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Words
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Creating and managing your website
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Website design
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Website features
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Search engine optimisation
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Hosting and Support
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Further website thoughts
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Creating and managing your social media
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Social media benefits
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Involve your audience
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Utilise the platforms
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Creating and managing your blog
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Six key blog guidelines
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Measuring success
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Follow-up work – Chapter Three
- Digital Marketing
- Digital media goals
- Digital media target audience
- Images
- Words
- Creating and managing your website
- Website design
- Website features
- Search engine optimisation
- Hosting and Support
- Further website thoughts
- Creating and managing your social media
- Social media benefits
- Involve your audience
- Utilise the platforms
- Creating and managing your blog
- Six key blog guidelines
- Measuring success
- Follow-up work – Chapter Three
7
Chapter Six – Financing Your Enterprise
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Financing Your Enterprise
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Initial survival strategies
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Audit your situation
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Your earnings
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Sales invoices
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Selling wholesale
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Dealing with nonpayment
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Your expenditure
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What will you spend on?
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Dealing with suppliers
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Keeping records
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What records do you need to keep?
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Six useful records
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Banking
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Personal or business account?
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Choosing your bank
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Where to get support
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Questions to ask when getting support
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Taking the next step
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Finding funding
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Preparing a business plan
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Follow-up work – Chapter Six
- Financing Your Enterprise
- Initial survival strategies
- Audit your situation
- Your earnings
- Sales invoices
- Selling wholesale
- Dealing with nonpayment
- Your expenditure
- What will you spend on?
- Dealing with suppliers
- Keeping records
- What records do you need to keep?
- Six useful records
- Banking
- Personal or business account?
- Choosing your bank
- Where to get support
- Questions to ask when getting support
- Taking the next step
- Finding funding
- Preparing a business plan
- Follow-up work – Chapter Six