Welcome to the AnchorCert Academy Online

AnchorCert Academy is a division of Birmingham Assay Office and is based at its Office within the Birmingham Jewellery Quarter.  The Assay Office was founded in 1773 with a specific statutory duty to protect the consumer and the trade by assaying (testing) and hallmarking precious metals. After a change to its Act in 1995 the Assay Office has been able to pursue other activities in addition to hallmarking and has diversified significantly into other sectors of the jewellery and precious metals industry.

The development of the Academy  has been driven by industry demand for relevant, specialised training from current professional practitioners. When the Assay Office moved to new purpose built premises in 2015 a new training facility was included to support the expansion of this division.  The AnchorCert Academy draws on the 245 years’ experience and expertise of the Birmingham Assay Office in educating and training the Jewellery, Watch and Precious Metal Industries.

Courses are commercially orientated, relevant and practical ranging from introductory to advanced for retailers, sales, technicians, compliance and quality control. Our courses provide delegates with relevant knowledge, training and skill-set to sell products and services confidently. Birmingham Assay Office offers a unique blend of expertise in precious metals and gemstones, providing comprehensive training opportunities which are not available elsewhere.

Learning is easily accessible, and can be tailored to individual requirements.  Our e-Learning courses are split into short lessons and designed to be absorbed in bite size chunks. Short bursts of relevant and current information are intended to inform and inspire those working with jewellery, precious metals and gemstones to develop more confidence and improve competence. Their versatile format means delegates can learn wherever and whenever they choose; on the move, at home or at work.